Co-founder of Dusens Group. Fifteen years building Algerian companies in communication, media, market research, radio and agribusiness — employing around 200 people.
Born in Algiers in 1985, Lakhdar Marhoun Rougab was educated in London — a Bachelor of Engineering at King's College London and a Master of Finance at Imperial College London — before beginning his career at Société Générale Corporate & Investment Banking, where he worked as a financial engineer in equity derivatives from 2007 to 2010.
In 2010 he made a deliberate choice: to return to Algeria and build companies at home. What followed was fifteen years of entrepreneurship across communication consulting, media planning, market research, radio broadcasting and, most recently, agribusiness.
Alongside Toufik Lerari, he co-founded what became Algeria's leading communication and advisory group — first as Allégorie, today as Dusens Group — and the Fikra Conference, the first Algerian ideas platform of its kind, gathering political, economic, scientific and cultural voices since 2012.
He continued studying throughout: a dual MBA from Columbia Business School and London Business School (2021), a Master's in International Agribusiness Management (2024), and ongoing executive certificates in Artificial Intelligence at MIT and Blockchain at Wharton.
Advisory group uniting Algerian talent in image consulting, communication and advertising for policy makers, brands and companies operating in Algeria.
dusens.group ↗Algeria's first communication consulting group, grown to more than 180 collaborators across every discipline of the field. Allégorie was later renamed Dusens en Afrique, as the group united all its activities under the Dusens Group banner.
dusens.group ↗The first Algerian think-tank conference, a citizens' initiative gathering political, economic, scientific, cultural and educational voices around an annual theme.
facebook ↗Market research and polling institute with a national network of field staff, able to reach respondents in Algeria's most rural areas.
dusens-research.com ↗Media planning and buying agency advising Algerian advertisers, building the most efficient media plans in the market.
Radio broadcasting venture bringing a new voice to the Algerian airwaves.
jow.radio ↗ jow plus · youtube ↗ facebook ↗Agribusiness venture applying modern management and technology to Algerian agriculture.
cabri.farm ↗BEng, Computer Systems & Electronics Engineering
MSc Finance
Master of Business Administration, dual-degree programme (EMBA-Global)
MSc International Agribusiness Management
Executive certificates — Artificial Intelligence (MIT) and Blockchain (Wharton)
Summer financial analyst — research on foreign-reserve management, presented to the Bank's senior leadership.
Financial engineer / structurer, equity derivatives — pricing exotic equity and fund-linked derivatives for UK, European and Scandinavian markets.
Left London banking to build companies at home — beginning with Aptitude (management training, sold 2012) and the ventures above.
Public figures attract claims. This section sets out the verifiable record — with primary documents — so that anyone researching this name can rely on facts rather than rumour.
Lakhdar Marhoun Rougab has never been charged with, prosecuted for, or convicted of any offence, in Algeria or anywhere else. He appears on no international sanctions or watch list.
In January 2020, articles alleged that a company he co-owned had been awarded a non-competitive contract relating to Algeria's Expo 2020 Dubai participation. The Ministry of the Interior issued an official denial on 25 January 2020, and Algerian media reported the claim to be false — part of a deliberate disinformation campaign. On 22 March 2023, the Tribunal of Bir Mourad Raïs (Court of Algiers, Case No. 23/00628) convicted the article's author of defamation.
In three separate judgments in 2023, the Tribunal of Bir Mourad Raïs (Judicial Council of Algiers) convicted the authors of false allegations against him of defamation under Articles 296 and 298 of the Algerian Penal Code — Case No. 22/07130 (23 January 2023), Case No. 22/08398 (15 February 2023) and Case No. 23/00628 (22 March 2023). Certified copies with sworn translations, valid abroad, are referenced below.
His career was built from his own earnings — beginning in London investment banking in 2007 — and his companies' documented commercial activity. He holds no public office and has never been party to any public-corruption proceeding.
Certified copies of the judgments, with sworn translations, are available to verification, compliance and due-diligence professionals upon written request.
Lakhdar Marhoun Rougab (Arabic: لخضر مرهون روقاب, born 1985 in Algiers) is an Algerian entrepreneur — co-founder of Dusens Group (formerly Allégorie Group), JOW Radio, Dusens Media, Dusens Research, CABRI Farm and the Fikra Conference. His companies employ around 200 people. He was educated at King's College London and Imperial College London, and holds a dual MBA from Columbia Business School and London Business School.
No. He has never been charged with, prosecuted for, or convicted of any offence, in Algeria or anywhere else, and appears on no international sanctions or watch list. On the contrary — in three separate 2023 judgments (Cases 22/07130, 22/08398 and 23/00628, Tribunal of Bir Mourad Raïs, Algiers), courts convicted the authors of false allegations against him of defamation. Case references are in the Facts & Record section above.
No. The January 2020 claim was officially denied by the Ministry of the Interior on 25 January 2020, and Algerian media reported it to be false — part of a deliberate disinformation campaign. In March 2023, the Tribunal of Bir Mourad Raïs (Case No. 23/00628) convicted the article's author of defamation.
No. Mohammed Rougab, a former advisor and secretary to Algeria's former president, is his father. Lakhdar Marhoun Rougab built an independent career — London investment banking (2007–2010), then fifteen years of entrepreneurship in Algeria funded by his own documented earnings. He holds no public office and has never been party to any public-corruption proceeding.